 In January 2022, West Hollywood resident Cassidy Davis had a unique idea for a social gathering that would bring together singles in a truly chaotic and exciting way. Her concept quickly gained traction when she posted a TikTok video, generating over 1.7 million views and capturing the attention of singles worldwide. Through working with Chloe, Cassidy was able to gain national media traction for the event and elevate the Chaotic Singles Parties to new heights. Recognizing the potential of Cassidy's unique concept, Chloe collaborated closely with her to devise a PR strategy that would maximize the exposure of the Chaotic Singles Parties. Together, they crafted a compelling narrative around the events, emphasizing the excitement, unpredictability, and sense of adventure they offered to today’s singles crowd. Chloe strategically reached out to prominent dating and lifestyle consumer media outlets, such as The LA Girl, Betches, and The Wall Street Journal, to pitch the story of the Chaotic Singles Parties. Through her strong relationships with reporters and her expertise in crafting engaging pitches, Chloe successfully secured attendance from reporters at these influential publications. This led to a surge in media coverage and a growing interest in Cassidy's events. The collaboration between Cassidy and Chloe yielded remarkable results. The Chaotic Singles Parties garnered widespread media attention, including a feature story in Insider. This feature caught the eye of national media outlets, resulting in a broadcast segment on Good Morning America, where Cassidy and her unique parties received national recognition. Chloe prepped Cassidy through every step of the way - offering helpful insights about the media outlets/reporters, answering any questions Cassidy had about the media interview process, and leading media coaching sessions for Cassidy (and Cassidy’s boyfriend who was also featured on several of the segments). Additionally, Cassidy and her events received a special shoutout from none other than Drew Barrymore herself, further amplifying its popularity and appeal. Working with Chloe is an absolute dream! Five minutes into our first meeting I knew I was in great hands. Not only does she have a very creative pitching strategy, but she prepares you for every interview and press opportunity, start to finish. She gave me media training and made sure I felt confident and secure every step of the way. She then got me placements I didn't even know were possible, like Good Morning America and Insider. After just a few months working with Chloe, she pitched and secured national placements for me! My business has soared as a result and I couldn't be more grateful. Chloe is worth every penny, and then some! No one works harder than her in the PR business. I recommend her to everyone I know. 
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 After Amazon Freevee's hit show ‘Jury Duty’ gained viral fame, actress Cassandra Blair, known for her role as Vanessa, sought to leverage the show's success to propel her acting career further. Recognizing Cassandra's potential, Chloe stepped in to help elevate Cassandra's profile and secure media coverage. Through their collaboration, Cassandra experienced notable success in the form of feature articles, broadcast segments, and a prestigious Q&A event. Chloe and Cassandra formed a strong working relationship and devised a strategic PR plan to maximize Cassandra's exposure and highlight her acting abilities. They aimed to secure media coverage in lifestyle and consumer publications, as well as broadcast segments to reach a broader audience. Their strategy included targeting both local and national outlets to showcase Cassandra's talent and generate buzz around her work on ‘Jury Duty.’ Chloe wasted no time in initiating their PR efforts. In just a few weeks, she secured a feature spot for Cassandra in Medium’s Authority Magazine, allowing her to share insights into her acting journey and aspirations. Chloe also secured a coveted broadcast segment on KTLA's morning show and prepped Cassandra through media training beforehand to charismatically discuss her role in ‘Jury Duty’ and her behind-the-scenes experience on set. Over the next month, Chloe’s efforts led to additional media placements, including exciting features in Romper and WXMI, which further expanded Cassandra's visibility and audience reach. The culmination of their journey was an exciting Cast/Crew Q&A for ‘Jury Duty’ sponsored by the SAG-AFTRA Foundation and moderated by Jenelle Riley from Variety. This event not only showcased Cassandra's talent but also further established her credibility within the industry. Chloe was awesome to work with from our very first meeting. She was enthusiastic about working together, helped me think of special interests that would broaden our reach, and was always clear and thorough in communicating what her efforts were and how they were progressing. She was especially generous with her time and, most importantly, was patient with me and my endless questions! She walked me through everything every step of the way until I felt confident about each PR event and interview I was about to attend. She’s what I think anyone would want in a publicist, especially if you’re new to doing PR for your work.   Joe first heard about Chloe through a mutual connection and had the objective of harnessing the power of media to raise visibility around his dating app, First Round’s On Me (FROME), and establish it as a formidable competitor in the rapidly growing dating app market. After their first meeting, Chloe was brought on board to spearhead a media campaign that would garner attention from prominent publications, podcasts, and broadcast channels. Chloe developed a comprehensive media strategy to showcase the app's unique features and future plans. She utilized her expertise to secure high-profile placements for Joseph and the app, ensuring maximum exposure and reach within the target audience. Over the next few months, Chloe secured placements in respected publications such as Medium's Authority Magazine and dating-centered platforms like DatingAdvice.com. These placements provided valuable exposure and built credibility for the app. She also arranged interviews for Joseph on influential and relevant dating/lifestyle podcasts like The Art of Improvement, Messy Sexy Me, and Open to It. This allowed Joseph to discuss the app's capabilities, address industry-related topics, and establish himself as an expert in the field. Chloe provided extensive media coaching to Joseph along the way, ensuring he felt confident and prepared during interviews. This included training him to effectively communicate the app's unique selling points, highlight its features, and articulate future plans. Chloe's efforts culminated in securing a prestigious segment for Joseph, the app, and a partnership with Cassidy Davis’ Holiday Chaotic Singles Party on KTLA's morning show, the top-rated local morning show in Los Angeles. This appearance significantly increased the app's visibility and credibility. The media campaign generated substantial buzz, resulted in additional app downloads, and heightened FROME’s brand reputation. I was referred to Chloe by a mutual friend, and I’ll tell you I couldn’t have found a better person to do PR for my company. Not only did she over communicate and over deliver, but she treated the job as trying her best to highlight me and my company as a friend who was just as excited to see us grow as we were ourselves. The amount of articles and TV spots she got for us was incredible.  |
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