Joseph Feminella x 'First Round’s On Me' Dating App

Joe first heard about Chloe through a mutual connection and had the objective of harnessing the power of media to raise visibility around his dating app, First Round’s On Me (FROME), and establish it as a formidable competitor in the rapidly growing dating app market. After their first meeting, Chloe was brought on board to spearhead a media campaign that would garner attention from prominent publications, podcasts, and broadcast channels.
 
Chloe developed a comprehensive media strategy to showcase the app's unique features and future plans. She utilized her expertise to secure high-profile placements for Joseph and the app, ensuring maximum exposure and reach within the target audience. Over the next few months, Chloe secured placements in respected publications such as Medium's Authority Magazine and dating-centered platforms like DatingAdvice.com. These placements provided valuable exposure and built credibility for the app.
 
She also arranged interviews for Joseph on influential and relevant dating/lifestyle podcasts like The Art of Improvement, Messy Sexy Me, and Open to It. This allowed Joseph to discuss the app's capabilities, address industry-related topics, and establish himself as an expert in the field. Chloe provided extensive media coaching to Joseph along the way, ensuring he felt confident and prepared during interviews. This included training him to effectively communicate the app's unique selling points, highlight its features, and articulate future plans.
 
Chloe's efforts culminated in securing a prestigious segment for Joseph, the app, and a partnership with Cassidy Davis’ Holiday Chaotic Singles Party on KTLA's morning show, the top-rated local morning show in Los Angeles. This appearance significantly increased the app's visibility and credibility. The media campaign generated substantial buzz, resulted in additional app downloads, and heightened FROME’s brand reputation.

I was referred to Chloe by a mutual friend, and I’ll tell you I couldn’t have found a better person to do PR for my company. Not only did she over communicate and over deliver, but she treated the job as trying her best to highlight me and my company as a friend who was just as excited to see us grow as we were ourselves. The amount of articles and TV spots she got for us was incredible.
 
-Joseph Feminella, Founder and CEO, First Round’s On Me