Cassandra Blair x Amazon Freevee’s ‘Jury Duty’

After Amazon Freevee's hit show ‘Jury Duty’ gained viral fame, actress Cassandra Blair, known for her role as Vanessa, sought to leverage the show's success to propel her acting career further. Recognizing Cassandra's potential, Chloe stepped in to help elevate Cassandra's profile and secure media coverage. Through their collaboration, Cassandra experienced notable success in the form of feature articles, broadcast segments, and a prestigious Q&A event.
 
Chloe and Cassandra formed a strong working relationship and devised a strategic PR plan to maximize Cassandra's exposure and highlight her acting abilities. They aimed to secure media coverage in lifestyle and consumer publications, as well as broadcast segments to reach a broader audience. Their strategy included targeting both local and national outlets to showcase Cassandra's talent and generate buzz around her work on ‘Jury Duty.’
 
Chloe wasted no time in initiating their PR efforts. In just a few weeks, she secured a feature spot for Cassandra in Medium’s Authority Magazine, allowing her to share insights into her acting journey and aspirations. Chloe also secured a coveted broadcast segment on KTLA's morning show and prepped Cassandra through media training beforehand to charismatically discuss her role in ‘Jury Duty’ and her behind-the-scenes experience on set.
 
Over the next month, Chloe’s efforts led to additional media placements, including exciting features in Romper and WXMI, which further expanded Cassandra's visibility and audience reach. The culmination of their journey was an exciting Cast/Crew Q&A for ‘Jury Duty’ sponsored by the SAG-AFTRA Foundation and moderated by Jenelle Riley from Variety. This event not only showcased Cassandra's talent but also further established her credibility within the industry.

Chloe was awesome to work with from our very first meeting. She was enthusiastic about working together, helped me think of special interests that would broaden our reach, and was always clear and thorough in communicating what her efforts were and how they were progressing. She was especially generous with her time and, most importantly, was patient with me and my endless questions! She walked me through everything every step of the way until I felt confident about each PR event and interview I was about to attend. She’s what I think anyone would want in a publicist, especially if you’re new to doing PR for your work.

-Cassandra Blair, Actress, Amazon Freevee’s 'Jury Duty'