In January 2022, West Hollywood resident Cassidy Davis had a unique idea for a social gathering that would bring together singles in a truly chaotic and exciting way. Her concept quickly gained traction when she posted a TikTok video, generating over 1.7 million views and capturing the attention of singles worldwide. Through working with Chloe, Cassidy was able to gain national media traction for the event and elevate the Chaotic Singles Parties to new heights. Recognizing the potential of Cassidy's unique concept, Chloe collaborated closely with her to devise a PR strategy that would maximize the exposure of the Chaotic Singles Parties. Together, they crafted a compelling narrative around the events, emphasizing the excitement, unpredictability, and sense of adventure they offered to today’s singles crowd. Chloe strategically reached out to prominent dating and lifestyle consumer media outlets, such as The LA Girl, Betches, and The Wall Street Journal, to pitch the story of the Chaotic Singles Parties. Through her strong relationships with reporters and her expertise in crafting engaging pitches, Chloe successfully secured attendance from reporters at these influential publications. This led to a surge in media coverage and a growing interest in Cassidy's events. The collaboration between Cassidy and Chloe yielded remarkable results. The Chaotic Singles Parties garnered widespread media attention, including a feature story in Insider. This feature caught the eye of national media outlets, resulting in a broadcast segment on Good Morning America, where Cassidy and her unique parties received national recognition. Chloe prepped Cassidy through every step of the way - offering helpful insights about the media outlets/reporters, answering any questions Cassidy had about the media interview process, and leading media coaching sessions for Cassidy (and Cassidy’s boyfriend who was also featured on several of the segments). Additionally, Cassidy and her events received a special shoutout from none other than Drew Barrymore herself, further amplifying its popularity and appeal. Working with Chloe is an absolute dream! Five minutes into our first meeting I knew I was in great hands. Not only does she have a very creative pitching strategy, but she prepares you for every interview and press opportunity, start to finish. She gave me media training and made sure I felt confident and secure every step of the way. She then got me placements I didn't even know were possible, like Good Morning America and Insider. After just a few months working with Chloe, she pitched and secured national placements for me! My business has soared as a result and I couldn't be more grateful. Chloe is worth every penny, and then some! No one works harder than her in the PR business. I recommend her to everyone I know.
0 Comments
Leave a Reply. |